Where would they be today without apps? For that matter, where would the broadcast radio industry be in the media hierarchy without those mobile applications for all those smartphones and tablets. They use apps as integral parts of their ecosystems. I can tell you that as you walk around virtually every exhibit at CES – from the biggest automakers, as well as the mega-tech brands like Samsung, Intel, Sony, and LG – they have one thing in common: And once the stubborn Steve Jobs was convinced it was good business to accept outside developers’ work in his store, the rest is history. So, if success was measured by the sheer quantity of apps produced these past dozen years, Apple’s a flat-out winner in the mobile space.īut as Apple learned early on, there’s a ton of revenue locked into their app store. There are north of 2 million apps in Apple’s store (even more in the Google Play Store). And not surprisingly, it’s their now-famous App Store that is causing analysts to stop and rethink the “givens.” If you look at your own station’s performance, this old rule of the road holds up quite well.īut now Apple – of course – is rewriting the rules, as they’ve been doing the last several decades. From my perspective this is usually ratings and sales. Better known as the “The 80:20 Rule,” it states how 20% of a population – diarykeepers, salespeople, you name it – generate approximately 80% of results. Long-time readers of this blog have no doubt seen me refer to Pareto’s Principle on many occasions. Guest post by Fred Jacobs of Jacobs Media Strategies ( Hypebot) - In this piece, Fred Jacobs looks at how Apple is once again flipping industry norms and rewriting the rules, this time through the staggering revenue generated by their App Store.
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